Are you interested in the Internet ? This book is for you. Written in a clear language the author explains how the Internet is built up and how to use it in a professional capacity. No more mystery and jargon. This tried and tested material gives the reader the skills to manage the web within a few weeks.
Protocols, Programming and Profitability. These are the "3 P's" of web management. The 3 P's can only work together, never alone: Programming without Profitability is useless. Aiming at Profitability, when Programming and Protocols are absent, is a foolhardy and bankrupting venture. Thus the Web Managers Handbook combines business and technical aspects to give the reader a broad knowledge not only of how, but also of why.
Theory, tips and new concepts are introduced along the way, both in the body of the text, as well as in the examples and case studies. Each chapter contains assignment questions and a list of further literature. Further details and answers to the assignment questions are available in the appendices.
The books contents are:
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1 The Computer Revolution Computer Systems Software Hardware Memory Server-Specific Hardware |
2 How the Internet Works The Development of the Internet Protocols Protocol Layering DoD Networking Model Encapsulation Standards Naming DNS and ZOA Domains and their Names Canonical Names Pointer Start of Authority Name Server |
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3 Domain Name Service Name Servers Recursion, Caching, and Authoritative Replies The DNS Protocol DNS Lookups Zone Transfers Dig Zones The in-addr.arpa Domain Operation IP Protocol Overview Model of Operation IP Packet Structure Ping IP Addressing Subnetting CIDR Binary IP Addresses ICMP Session Management TCP Protocol Overview Sockets and Ports TCP Connection Open Half-Open Connections and Other Anomalies TCP Connection Close TCPdump HTTP Status Codes Hypertext |
4 HTML HTML Can Be Written In Many Programs HTML Editor Programs HTML Exists in Several Versions HTML Tags. Text Attributes Colors Special Characters Layout Links Tables, Color and Graphics Body Statement Tables Color and Images in Tables Nested Tables Graphics from File Image Maps File Names Paths and URLs Frames Frames in Frames <NOFRAMES> Targets Standard Targets Adding Interactivity using Forms Forms & Form Elements Form Fields Input Using a Form to Send e-mail CGI - Common Gateway Interface Practical Extraction and Report Language Special Effects: Style, Sound & Video Marquee & Blink Cascading Style Sheets CSS: Style Attributes Layers Plug-Ins Java Applets and .class Files Java Beans and .jar Files JavaScript Object, Method and Instance Debugging: Syntax Errors and Run-Time Errors Common Commands Event Handlers Functions Meta-Tags and robots.txt SHTML SSI Commands and their Tags |
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5 Electronic Mail SMTP Mail Format Header Format Command Semantics Command Order Command Syntax Data Transport POP Basic Operation Authorization Summary of POP3 Commands STMP Error Codes Using E-Mail Standalone e-mail Software Webmail Nettiquette e-communication |
6 CGI and PERL PERL Output PERL Variables PERL Operators PERL Comparison Operators PERL Databases PERL Input |
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7 UNIX The Kernel The Shell Files and Processes The Directory Structure File Permissions Navigation Important Differences Between UNIX and DOS UNIX Help |
8 Database-Driven Web Sites What are ASP, PHP, CFM and NSF? Middleware Content Management Systems |
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9 Making Graphics Pixels Vector and Bitmap Graphics Web Graphics are Different Graphics in Web-Site Design File Compression Types of Graphics File GIF JPG PNG Color Readout Values RGB and Hexadecimal Dithering Anti-Alias Scanners GIF Animations |
10 Buying a Web Site Project Management The Web Bureau Web Design Developing a Winning Web Site Bad Habits Targets and Subjects Planning the Presentation Technical Specifications Hosting Models Bandwidth Writing the Specifications Budget and Planning Budget Project Specifications Delivery of the Project The Contract The Test Roll Out |
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11 FTP Unix FTP FTP from Windows |
12 Security General Considerations Firewalls Back-Up Protecting Content with .htaccess Passwords Simple Web-Security Secure Socket Layers Accepting On-Line Payments Virtual Private Network Virus and Anti-Virus Virus Trojan Worms Anti-Virus Avoiding Viral Infection |
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13 E-Commerce Basics The 12 Layer e-Commerce Model Why e-Commerce? Trends Hindrances Good Client Side e-Commerce Invest in Customer Services Think Globally, but Act Locally Buying a Domain Name ISP - Internet Service Provider Common Scams to Avoid |
14 Internet Marketing How is Information Found? Searching for Information Portals and Malls Banner Advertising Case Study 1: Internet Marketing in an SME Submissions Case Study 2: Using Internet Statistics Bulk e-mailing The Content of a Bulk e-mail Describing Products in Bulk e-mails Competitions Strategic Alliances Using Web Site Statistics Automatic Logging Data Gathering Chat and Communities |
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15 Change in Corporations What are JIT, TQM, BPR etc.? BPR: Systematic Redesign of an Existing Process Ethics General Rules of Behavior BPR: Drive from the Top Case Study 3: Business Process Re-alignment in an SME Corporate and Managerial Personalities Stage 1: The Startup Stage - Adventurer Managers Stage 2: The Hockey-stick Stage - Warrior Managers Stage 3: The Professional Stage - Hunter Managers Stage 4: Mature and Consolidating Stage - Farmer Managers Stage 5: The Declining Stage Politician Managers Stage 6: The Sustaining Stage - Visionary Managers Case Study 4: Under-estimating Resistance to BPR Downsizing |
Appendix A: MIME Types Appendix B: ISO Latin 1 Character Set Glossary: Concepts and Expressions |
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