Innovation Management Robert B. Mellor, 2003

This book is the textbook accompanying the e-business course "Innovation Management" at the IT University of Copenhagen. Dr. Robert B. Mellor has taught this course since 2000 and every semester the student participants have evaluated it as "excellent". The book was written and published in autumn 2003, and, together with the course, immediately won the Innovation Prize 2003 from the Ministry of Science in September 2003.

This book, and the course, is aimed at those wanting to understand innovation and entrepreneurship. The material is focussed around starting up in the IT branch, but it is just as valuable for those starting up in other branches, both high-tech and low-tech. Furthermore, the insights contained in this book will be useful for those wishing to manage all types of innovative enterprises.

The text covers the historical importance of innovation from Neolithic times, over the Roman Empire and up to the present day, before outlining entrepreneurship in a macroeconomic context. Investment types, the investor chain, strategic business propositions, as well as how to write marketing and business plans, are all documented. However the book also concentrates on the psychological processes an entrepreneur must master if s/he is to have success. New and welcome additions include chapters on creativity and entrepreneurial spin-offs.

Theory, practical tips (like how to set up a company) and new concepts are introduced along the way, both in the body of the text as well as in info-boxes, and each chapter ends with a short summary of the most important points. At the end of the book there is an annotated literature list, broken down into recommended literature, cited and other useful literature, as well as a long list of useful web links.

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The books contents are:

1. Innovation throughout history.
2. Incentives for innovation.
3. What is entrepreneurship?
4. Entrepreneurship in a macroeconomic context
5. Creativity.
6. The Computer Revolution
7. The IT industry
8. Innovative enterprises.
9. The psychological wringer.
10. The investor chain.
11. Types of investment.
12. Setting up the company.
13. The strategic business proposition.
14. Marketing plan.
15. Business plan.
16. Attracting attention.
17. Encouraging entrepreneurial spin-offs.
18. Literature.
19. Appendix A: R U E-Ready?
20. Index.

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